E-Commerce Technology Adoption: A Malaysian Grocery SME Retail Sector Study

S KURNIA; B Alzougool; M Ali; SM Alhashmi

Journal article

E-Commerce Technology Adoption: A Malaysian Grocery SME Retail Sector Study

S KURNIA, B Alzougool, M Ali, SM Alhashmi

Alliance Journal of Business Research | Elsevier | Published : 2015

DOI: 10.1016/j.jbusres.2014.12.010

Abstract

Electronic commerce (EC) has substantial potential to foster the growth of small and medium-sized enterprises (SMEs) in developed and developing countries alike. However, EC adoption by SMEs in developing countries has faced many challenges that have not been adequately addressed due to the complex nature of EC adoption in such countries. The aim of this study is to systematically examine the influence of organizational, industry, and national readiness and environmental pressure on the adoption of diverse EC technologies by SMEs in developing countries. A quantitative survey was conducted with retail SMEs within the Malaysian grocery sector to validate the proposed multi-level model. Findin..

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University of Melbourne Researchers

Sherah Kurnia Author

Related Projects (1)

Adoption of electronic commerce-enabled supply chain management: a trans-national comparison study

The framework developed will allow practitioners to identify an appropriate strategy to promote the adoption of EC-enabled SCM in developing..

Grants

Awarded by Australian Research Council

Funding Acknowledgements

The authors thank the Associate Editor, Editor-in-Chief, and reviewers for assisting us in developing and providing this manuscript. We thank the Australian Research Council for allowing the development and execution of this research under project number DP0664342. We thank Sadaat M Alhashmi for managing the data collection in Malaysia. We thank The Royal Academy of Engineering and Xerox Ltd for allowing one of the authors to take the time in developing, contributing and finalizing this manuscript.